My cannabis dispensary was doing honestly well until the pandemic hit.
- When everything shut down, that became a concern for me.
People got out of the habit of getting their cannabis products. Second, more people had the option to open up a cannabis business since pretty much everyone essentially took a year or 2 off. Once things started opening up again, there were way more cannabis dispensaries around. I realized that I had gotten lazy and taken my shoppers for granted. Suddenly I was hurting for these people. I started searching online what I needed to do. Everything I read said I needed to up my online presence, and the first thing I needed was a website. Then I needed a SEO analyst to help the website rank on google. I then needed social media platforms to keep the public replaced with sales. It was all particularly daunting and out of my element. I found that cannabis digital advertising companies exist. There are online advertising companies that just handle it all for you. I was originally hesitant to invest money in a service when my business wasn’t making that much money. But you have to supply something to receive something. So I took a chance and it was a smart thing on my part. I now have a fully optimized website that ranks right on page a single of google. I have a business listing on google, twitter, facebook and instagram account that somebody else takes care of for me. Best of all, my business has increased a lot since I have invested in online advertising.