My brother originated and operates a search engine optimization business.
- His company mainly handles SEO for cannabis dispensaries.
It is fascinating to the rest of our family because we aren’t knowledgeable in computer related jobs and our state has yet to legalize recreational weed. My brother has a great deal of knowledge about the cannabis industry and how to make a dispensary rank well on google. He understands the difference between SEM and SEO and why PPC for weed dispensaries works. I have gained a new appreciation for web design. I browse the websites with a more critical eye. My brother has created a dedicated web building department that works to maintain a client on the first page of google. I have noticed that not all industries and businesses put that much effort into their sites. I have come across typos, spacing mistakes and broken features on websites. Sometimes the color or font of the web build is not pleasing. The worst is when the website isn’t laid out in a user-friendly manner. I was searching for an HVAC in my local area for air conditioner repair and struggled. The company I hoped to hire didn’t list their phone number on the site. There was no way to contact them through the website. Some SEO companies don’t do that good of a job. Every now and then, I check out the cannabis sites my brother handles. I am always impressed because the websites are sleek, modern and simple to operate. The cannabis clients must be thrilled with their finished product. The images are sharp, informative and inviting. The text is bold and easy-to-read. The actual design of each location is always unique.