Sometimes I feel appreciate company is a total crapshoot in this week’s day and age.
There’s no telling what will succeed and what will fail anymore, because success is no longer based on quality or planning.
Instead, financial and commercial success seems to be largely based on internet marketability. Is this going to get picked up by an influencer? Or are there going to be crickets when the product drops? Is there a good way to reach the target audience? Or will they be elusive and difficult to corral? Can the message be developed simply and socially aware? Or will there be an outcry over a non-PC phrasing? That’s why I’m not entirely surprised that CBD oil has taken off so significantly in the past few years. Especially since cannabis has constantly been so vilified. Somehow CBD has been far more successful than it’s cannabis counterpart. This natural, plant derived compound went from 0 to 100 in a year or several. I had a difficult time understanding what the large draw to CBD oil was at first, however the messaging online made it quite clear that there are myriad reasons to purchase the product. Not only is it perfect for chronic pain, inflammation, insomnia, and anxiety, however it has less side effects than almost every other medical product on this earth. When you compare this messaging to the traditional slogan of cannabis (“git high”), it’s pretty clear that CBD is lightyears ahead of the cannabis marketing. There’s no wonder that CBD has taken off while cannabis is still dragging behind years later.